We mix the traditional handicrafts with fashionable unique designs and link modest producers with the international business community.

Our story starts by exploring the cities and villages of Egypt, looking for talented immersed artisans, share the experience with those handicraft producers; Identifying their needs, practices and techniques and tailor- made required services for them. We also provide designs and consultancies that match the target markets. Make access for those products to both local and international exhibitions where big companies and distinguished wholesalers are invited. Hence, the designed products can find its way to the target clients through reputable stores all over the world.